ABOUT

With more than 18 years' experience in the digital space, I have worked on some of the biggest brands in Australia and globally, including Google, Commonwealth Bank, Aware Super ING Direct, Coca-Cola, Disney, Telstra, Land Rover, Jaguar, Lexus, Volvo, Toyota Financial Services, Lion Beer, Panasonic, Sussan, Kimberly Clark, Warner Bros., Tourism Australia, and Australian Idol.

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​From finance to women's fashion, luxury cars to kids' games, right through to Aussie blokes who love beer and footy, I help brands connect and engage with any audience and deliver high-quality customer experiences with copy that is on-brand, on-brief and error-free.

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Effective content places users at the centre of their digital experience and gives them the information and tools they need to find what they are looking for as quickly and as effortlessly as possible, while also driving results for the client. Creating these customer-centric, results-driven journeys is a challenge that continues to excite me.