SUSSAN

Digital content & brand voice

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For Sussan, I created copy that reflected the brand’s repositioning as a contemporary, fashionable label. I helped bring this refreshed aesthetic to life across the website and eDM campaigns, aligning messaging with high street trends and audience aspirations.

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Outcomes:

• Optimised website and email copy for SEO, improving visibility for product categories and fashion-related searches.

• Strengthened the brand voice and positioning online, making Sussan’s contemporary aesthetic clear and engaging to the target audience.

• Supported customer engagement and conversion by creating copy that resonated with style-conscious shoppers.

 

Role: Lead copywriter across website and eDMs

 

Agency: The White Agency