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SUSSAN
Website collection copy
For Sussan, I was required to put myself in the mindset of their target audience, the ‘forever 30 woman’, and create copy that reflected their brand repositioning as a label with a more contemporary, fashionable aesthetic, appealing to a demographic interested in high street trends. I helped bring this refreshed branding to life across their website and eDMs.
Role: Lead copywriter across website and eDMs
Agency: The White Agency
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