LION: MoCU

MoCU was a premium brand created for Lion as an experiment, allowing them to dip their toes into ecommerce without alienating their distributors. MoCU curated a selection of craft and artisanal beers and wines not otherwise available in Australia, and focused on the provenance and tasting notes of each product.

 

Articles like this were designed to build MoCU’s credentials within the premium ecommerce space and encourage purchase from the MoCU website.

 

Role: Lead copywriter across website, eDMs, and packaging

 

Agency: The White Agency