LION: MoCU

MoCU was a premium brand created for Lion as an experiment in ecommerce, allowing the company to explore direct-to-consumer sales without affecting existing distributor relationships. The brand curated a selection of craft and artisanal beers and wines not otherwise available in Australia, highlighting provenance and tasting notes for each product.

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I produced the website, articles and product content designed to build MoCU’s credentials in the premium ecommerce space and encourage purchase through the MoCU website.

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Outcomes:

• Established MoCU as a credible premium ecommerce destination.

• Supported online sales by clearly communicating product quality, story, and tasting experience.

 

Role: Lead copywriter across website, eDMs, and packaging

 

Agency: The White Agency