Website & digital campaigns

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I worked on the Volvo website copy and email campaigns, including the nurture campaign for Volvo's key launch of 2017, the XC40.

 

The campaign guided qualified leads on a multi-stage journey through awareness and education to consideration, and finally to booking a test drive with their nearest dealer.

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Outcomes:

• Generated strong launch engagement and surpassed test drive booking goals, driving real-world dealer visits.

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Role: Copywriter across website and eDMs.

 

Agency: whiteGREY