COCA-COLA

Digital content & brand engagement

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I worked across Coca-Cola’s portfolio of brands including Coca-Cola, Coke Zero, Sprite, Lift and Diet Coke.

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Coke Live 06 was Coca-Cola’s major promotional campaign of the year. The White Agency created a virtual music festival where users could create an avatar, connect with other music fans, access music content and win prizes. As lead copywriter, I helped bring this virtual world to life.

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I was also the lead copywriter for the digital rollout of Coke Zero’s Australian launch, helping establish the brand in the Australian market. My work on the Sprite Truth Hunters campaign was recognised with an AWARD Bronze Pencil.

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Outcomes:

• Drove strong audience engagement through active participation in the Coke Live 06 virtual platform, supporting promotional and sales objectives.

• Supported awareness and early adoption for Coke Zero in the Australian market.

• Delivered a high-engagement Sprite Truth Hunters campaign recognised with an AWARD Bronze Pencil.

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Role: Lead copywriter across websites and eDMs​

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Agency: The White Agency

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