COCA-COLA

I worked across Coca-Cola's portfolio of brands including Coca-Cola, Coke Zero, Sprite, Lift and Diet Coke. Coke Live 06 was Coca-Cola’s major promotional campaign for the year. With a tagline of 'Go off online', The White Agency created a virtual music festival where users could create an avatar, connect with other music fans, access music-related content and win prizes. As lead copywriter, I helped bring this virtual world to life. 

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I was also the lead copywriter for the digital rollout of the major launch of Coke Zero into the Australian market, and work on the Sprite Truth Hunter's campaign was recognised with an AWARD bronze pencil.

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Role: Copywriter across websites and eDMs​

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Agency: The White Agency

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