JAGUAR LAND ROVER

Digital content & brand engagement

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I wrote the content for Jaguar and Land Rover’s twice-monthly eDMs, engaging and informing customers and prospects across lifestyle, model updates, technology, and sponsorship content pillars.

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Outcomes:

• Improved open rates and click-through performance through clear, engaging, editorial-led content.

• Reinforced premium brand positioning while supporting model consideration.

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Role: Copywriter for monthly eDM articles.

Agency: Accenture Song