JAMES SQUIRE

James Squire is one of Lion’s craft beer offerings, and the story around the range draws heavily on the man himself who started it all - Australia’s first brewer who reached these shores as a convict on the First Fleet in 1788.

 

All copy produced weaved in the compelling tales of James Squire’s life as a scoundrel and a rogue, and his subsequent transformation into a legend, while emphasising the craft, taste and passion behind this premium beer range.

 

Role: Copywriter across website and eDMs

 

Agency: The White Agency

 

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