Digital content & customer experiences

​

The White Agency worked with CBA to transform the organisation into a digital leader. As lead copywriter, I produced and reviewed all copy for the website redesign and continued to refine and optimise content over seven years to meet evolving customer needs and business objectives.

​

I also worked on CBA’s suite of world-class mobile products, including the multi award-winning CBA Property Guide, mobile payment app Kaching, and the CBA Banking app. My focus was on making complex banking simple, helping customers navigate each app and achieve their goals quickly.

​

In addition, I created the copy for the award-winning Coinland, a virtual gaming world designed to build financial literacy for Australian kids. The experience guided kids through financial and savings concepts in a fun, engaging, and easy-to-understand way.

​

Outcomes:

• Optimised website and app copy to improve clarity, usability, and SEO performance, increasing organic search traffic and discoverability for key customer journeys.

• Enhanced mobile app engagement by simplifying navigation and messaging across CBA’s product suite.

• Delivered award-winning educational content through Coinland, helping children understand financial concepts in a playful, accessible way.

​

Role: Lead copywriter across all digital assets

​

Agency: The White Agency