TELSTRA BIGPOND

Digital content & campaign copy

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I produced copy across Telstra’s BigPond account, spanning website content, campaign messaging, banners, and emails, covering their full suite of offerings including internet plans, games, music, movies, and sport.

 

My work helped communicate complex product features in a simple, engaging way, supporting customer understanding, engagement, and conversion across multiple digital touchpoints.

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Outcomes:

• Optimised website and campaign copy for SEO, improving organic visibility and discoverability for key products.

• Delivered clear, persuasive copy across channels, strengthening Telstra’s digital presence and brand voice.

• Supported customer engagement and conversion across BigPond’s full range of products and services.

 

Role: Copywriter across website, eDMs, banners and campaigns 

Agency: The White Agency