TOOHEYS

Tooheys is an iconic Australian beer brand, and has long been associated with the spirit of mateship. Whether it's getting your mates round for a barbie or to watch the footy, it's about shared experiences as you catch up over a Tooheys or two.

 

Targeting a male audience, the copy was a little blokey, sometimes cheeky, and down-to-earth. 

 

Role: Copywriter across website and eDMs

 

Agency: The White Agency

 

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