TOOHEYS
Website
Digital content & campaigns
Tooheys is an iconic Australian beer brand, long associated with the spirit of mateship. Whether it’s a barbie with friends or watching the footy, the brand celebrates shared experiences over a Tooheys or two.
I produced copy across digital campaigns and the Tooheys website, targeting a predominantly male audience. The tone was blokey, cheeky, and down-to-earth, bringing the brand voice to life while making product stories, promotions, and seasonal campaigns engaging and easy to understand.
Outcomes:
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Optimised website and campaign copy for SEO, improving discoverability and organic search visibility for key products.
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Delivered clear, engaging digital copy that strengthened Tooheys’ brand voice online.
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Supported campaign engagement, interaction, and consumer connection across product launches and seasonal promotions.
Role: Copywriter across website and eDMs
Agency: The White Agency
