JAMES BOAG

With a story that taps into its Tasmanian heritage and the pristine nature of the environment in which it is produced, James Boag utilises a more refined and sophisticated tone of voice. 

 

Content for the website was created under a number of pillars, including ‘Return to Rugged’, ‘Luxury Travel Guides’, and ‘Culinary Culture’, alongside information about the brand’s beers, brewery and history.

 

Role: Copywriter across website and eDMs 

Agency: The White Agency