JAMES BOAG

Digital content & brand storytelling

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James Boag draws on its Tasmanian heritage and the pristine natural environment where it is produced, using a refined and sophisticated tone of voice. I created website content across multiple pillars, including Return to Rugged, Luxury Travel Guides, Culinary Culture, and detailed information about the brand’s beers, brewery, and history.

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Outcomes:

• Optimised website copy for SEO, improving visibility for key products, heritage, and travel-related searches.

• Strengthened the brand narrative online, highlighting James Boag’s premium positioning and Tasmanian story.

• Enhanced engagement by producing content that connected with consumers across lifestyle, travel, and culinary interests.

 

Role: Lead copywriter across website and eDMs 

Agency: The White Agency